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Content Adds Life (even in a downturn)
Coca-Cola Advertising It has been well documented that great brands do not necessarily contract spending in an economic downturn and that the brands which seize the opportunity and continue to invest...
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Familiarity is the new consistency
The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers)...
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The UK’s Recipe for E-commerce Success
It’s Pancake Day in the UK, so here’s some good news that proves online retail is anything but flat: Internet sales crêped up in January. According to a report by The Office for National Statistics,...
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Five Top Inspiring Affiliate Management Reads for Successful Affiliate Managers
This month marks my fourth year anniversary at Azam Marketing as Director of Affiliate Partnerships and later this year I will celebrate my ninth year of managing affiliate programs, a role I first...
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Is Content King in Online Marketing?
An interesting little survey has emerged from the US this week which suggests that the marketing profession might finally being getting a handle on, not to mention applying some strategic thinking to,...
View ArticleSeven words you should never say in branding (with apologies to George Carlin)
Let’s be honest—most brands fall short of their promises. It’s hard to be perfect, even under the best intentions, with all that public scrutiny waiting to pounce on the first false move.
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4 Focal Points for B2B Social Media Marketing
Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges...
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Digital Marketing Podcast Episode 78 – How to Self Publish with Amazon Kindle
Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right...
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Choosing the Best ‘Path’ in Social
Social media can connect you to a huge amount of people, but what if you don’t want to go with quality over quantity?I’ve been picking up a certain skepticism in the zeitgeist recently, critical of the...
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This Week in Social Media – 6/26/2013
A roundup of relevant links affecting our industry.Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social...
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This Week in Social Media – 7/17/2013
How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship...
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This Week in Social Media – 7/24/2013
Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the...
View ArticleWhy the FTC May Ban Ads That Look Like Real Content
Could the writing be on the wall for “native advertising”? The style blends with the house style, the design blends with the house design, and the copy reads like it comes from an unbiased source. Such...
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The Obvious Emotion-Evoking Tactic That Has Jumped The Shark
You're probably already ahead of me on this one. Upworthy is quickly being thought of as Upworthless for its shameless click-bait headlines that entice readers to visit the site.We've all seen the...
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If Social Media is Fire and Content is Fuel – How effective is your Fuel?
If you are on social networks – then beyond my question to you of ‘why’ are you on those channels. Is another important question ‘What are you going to share with your audiences?’ Content matters....
View ArticleDownton Abbey and the American Brand
A lot has been written about the popularity of Downton Abbey with American audiences—the show’s popularity Stateside apparently surpasses its popularity in Britain. Little, however, has been written...
View ArticleFlying elephants and simple truths
Earlier this week, I had the pleasure of joining Shira Feuer, Head of Social Media EMEA, The Walt Disney Company, Amanda MacKenzie, Chief Marketing and Communications Officer, Aviva, and Moray...
View ArticleHow to run a writing workshop: Nine simple tips
As a writer at Siegel+Gale, I get to play in a lot of sandboxes, from shaping messaging strategies to writing sample ad copy. But my hands-down favorite part of the job is leading writing workshops....
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This Week in Digital – May 1, 2014
A tale of resurgent poultry, Russia singles out bloggers, Twitter's Q1 earnings disappoint, speculation - and nothing but speculation - around Google+, Foursquare divided by two, data driving...
View ArticleContent to Conversation: Summing up #C2C14
Held over the last two days, the Content2Conversion Conference kept its promise of bringing some of the best and brightest in B2B marketing together to share their knowledge and experience for the...
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