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Downton Abbey and the American Brand

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A lot has been written about the popularity of Downton Abbey with American audiences—the show’s popularity Stateside apparently surpasses its popularity in Britain. Little, however, has been written about the ways in which Downton “brands” both Britain and America. That is, how it characterizes British people, both upstairs and downstairs, and Americans. Even though the show takes place nearly a century ago, the cultural attributes that the show brings to life still resonate today.



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