Held over the last two days, the Content2Conversion Conference kept its promise of bringing some of the best and brightest in B2B marketing together to share their knowledge and experience for the benefit of marketers everywhere. Across the board, the presentations and chats by the various speakers amounted to a wealth of new insights. I was there with my colleagues from Siegel+Gale, absorbing concepts and getting tuned in to the newest ideas and best practices in the field. Below are some of the numerous key soundbites we saw tweeted during the conference, organized into the categories that the conference covered – Strategy, Demand Generation, and Branding:
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