Earlier this week, I had the pleasure of joining Shira Feuer, Head of Social Media EMEA, The Walt Disney Company, Amanda MacKenzie, Chief Marketing and Communications Officer, Aviva, and Moray MacLennan, Worldwide Chief Executive Officer, M&C Saatchi, on a panel examining what it means to “Deliver content with value.” The panel was part of the Big ReThink 2014 event, organized by The Economist in London on March 18, 2014. The Economist asked us to contribute our views on the looming challenges for content in today’s hyper-connected world.
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