Downton Abbey and the American Brand
A lot has been written about the popularity of Downton Abbey with American audiences—the show’s popularity Stateside apparently surpasses its popularity in Britain. Little, however, has been written...
View ArticleFlying elephants and simple truths
Earlier this week, I had the pleasure of joining Shira Feuer, Head of Social Media EMEA, The Walt Disney Company, Amanda MacKenzie, Chief Marketing and Communications Officer, Aviva, and Moray...
View ArticleHow to run a writing workshop: Nine simple tips
As a writer at Siegel+Gale, I get to play in a lot of sandboxes, from shaping messaging strategies to writing sample ad copy. But my hands-down favorite part of the job is leading writing workshops....
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This Week in Digital – May 1, 2014
A tale of resurgent poultry, Russia singles out bloggers, Twitter's Q1 earnings disappoint, speculation - and nothing but speculation - around Google+, Foursquare divided by two, data driving...
View ArticleContent to Conversation: Summing up #C2C14
Held over the last two days, the Content2Conversion Conference kept its promise of bringing some of the best and brightest in B2B marketing together to share their knowledge and experience for the...
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This Week in Digital – May 9, 2014
The merger that wasn't, the ads that Facebook doesn't want you to see, the importance of video and the rise of podcasting, from hashtag to shopping cart, hooking up or linking in, Tumblr needs traction...
View Article6 Practices to use content to reinforce your brand
Last week I had the pleasure of moderating a panel on “C-Suite Perspectives on Content & Branding” at the B2B Content2Conversion Conference in New York.I convened the panel of Ted Smyth, Executive...
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Lessons any brands or business on Twitter can learn from Xbox
As a trainer and consultant in social media – I’m always looking for case studies and best practice to share. Even though I’ve never entered the ‘gaming’ world personally – I certainly think they know...
View ArticleBrands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
View ArticleBrands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
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