Last week I had the pleasure of moderating a panel on “C-Suite Perspectives on Content & Branding” at the B2B Content2Conversion Conference in New York.
I convened the panel of Ted Smyth, Executive Vice President, Corporate Affairs at McGraw Hill Financial; Amanda Rubin, Managing Director in the Brand Marketing and Digital Strategy Group in the Americas for Goldman Sachs and Tim Clark, Head of Brand Journalism at SAP.
