Brands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
View ArticleBrands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
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Lessons any brands or business on Twitter can learn from Xbox
As a trainer and consultant in social media – I’m always looking for case studies and best practice to share. Even though I’ve never entered the ‘gaming’ world personally – I certainly think they know...
View Article6 Practices to use content to reinforce your brand
Last week I had the pleasure of moderating a panel on “C-Suite Perspectives on Content & Branding” at the B2B Content2Conversion Conference in New York.I convened the panel of Ted Smyth, Executive...
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This Week in Digital – May 9, 2014
The merger that wasn't, the ads that Facebook doesn't want you to see, the importance of video and the rise of podcasting, from hashtag to shopping cart, hooking up or linking in, Tumblr needs traction...
View ArticleContent to Conversation: Summing up #C2C14
Held over the last two days, the Content2Conversion Conference kept its promise of bringing some of the best and brightest in B2B marketing together to share their knowledge and experience for the...
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This Week in Digital – May 1, 2014
A tale of resurgent poultry, Russia singles out bloggers, Twitter's Q1 earnings disappoint, speculation - and nothing but speculation - around Google+, Foursquare divided by two, data driving...
View ArticleHow to run a writing workshop: Nine simple tips
As a writer at Siegel+Gale, I get to play in a lot of sandboxes, from shaping messaging strategies to writing sample ad copy. But my hands-down favorite part of the job is leading writing workshops....
View ArticleFlying elephants and simple truths
Earlier this week, I had the pleasure of joining Shira Feuer, Head of Social Media EMEA, The Walt Disney Company, Amanda MacKenzie, Chief Marketing and Communications Officer, Aviva, and Moray...
View ArticleDownton Abbey and the American Brand
A lot has been written about the popularity of Downton Abbey with American audiences—the show’s popularity Stateside apparently surpasses its popularity in Britain. Little, however, has been written...
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If Social Media is Fire and Content is Fuel – How effective is your Fuel?
If you are on social networks – then beyond my question to you of ‘why’ are you on those channels. Is another important question ‘What are you going to share with your audiences?’ Content matters....
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The Obvious Emotion-Evoking Tactic That Has Jumped The Shark
You're probably already ahead of me on this one. Upworthy is quickly being thought of as Upworthless for its shameless click-bait headlines that entice readers to visit the site.We've all seen the...
View ArticleWhy the FTC May Ban Ads That Look Like Real Content
Could the writing be on the wall for “native advertising”? The style blends with the house style, the design blends with the house design, and the copy reads like it comes from an unbiased source. Such...
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This Week in Social Media – 7/24/2013
Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the...
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This Week in Social Media – 7/17/2013
How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship...
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This Week in Social Media – 6/26/2013
A roundup of relevant links affecting our industry.Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social...
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Choosing the Best ‘Path’ in Social
Social media can connect you to a huge amount of people, but what if you don’t want to go with quality over quantity?I’ve been picking up a certain skepticism in the zeitgeist recently, critical of the...
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Digital Marketing Podcast Episode 78 – How to Self Publish with Amazon Kindle
Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right...
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4 Focal Points for B2B Social Media Marketing
Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges...
View ArticleSeven words you should never say in branding (with apologies to George Carlin)
Let’s be honest—most brands fall short of their promises. It’s hard to be perfect, even under the best intentions, with all that public scrutiny waiting to pounce on the first false move.
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